LONDON, October 3, 2013 /PRNewswire/ --
It isn't glitzy or glamorous, but Aesthetics of London are offering high-quality treatments at half the price expected at Harley Street clinics, much to their dismay. The question is how do Aesthetics of London offer innovative treatments at such low costs, without compromising their amazing quality of service?
Accessible Beauty at Accessible prices
Rajiv Dash (Managing Director) has a simple ethos: to lower profit margins but increase footfall, thereby reducing prices.
Instead of relying on the prestigious but superficial reputation that Harley Street has built (not always justified), Aesthetics of London have deliberately chosen to position their clinics in bustling London locations that include Stratford, The Strand and Fenchurch Street (City branch), where rents can be up to 20% cheaper.
Aesthetics of London import and manufacture the clinical machines themselves - in compliance with CE and EMS standards - thereby considerably reducing their capital costs, and therefore further reducing treatment costs.
As a result; clinical procedures are priced up to 60% less, and non-invasive treatments up to 80% less.